Holiday Campaign Performance:
Making a List, Checking it Twice
Jacqueline Ruma, VP, Media Strategy & Planning and KB Reidenbach, SVP, Products
You've launched your well thought-out holiday campaigns, now what?
In this Lunch & Learn, we'll cover:
PAID MEDIA OPTIMIZATIONS
Search, Social, and Programmatic
AI for Automation & Personalization
Maximizing Usage of 1PD
Content, Consumer, and Campaign Impact
OWNED & EARNED MEDIA
The Rise of Zero-Click Search
Mobile First UX
Optimizing for Voice Search
Integrating Social Commerce
ADVANCED ANALYTICS
The Integrated Consumer Journey
Holistic Campaign Attribution
Accountability through Incrementality
Select Clients