Retail Media Virtual Lunch & Learn May 8, 2025 12pm CST
Lunch & Learn Topics
AMC + DSP Advanced 2025 Strategies and Changes
- LTV Modeling
- Incrementality Testing
- DSP + AMC Advanced Audience Insights
- Media Planning & MMM
- Profitability modeling ROAS vs POAS
Finding an alternative Amazon business model
- 2P - the 1P & 3P Alternative
Amazon Reviews & Intelligence Activation
- Rufus
- Amazon Cosmo
Market share & segment analysis
- Technology-driven market TAM expansion + activation